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I'm on the road to nowhere!

"Fools may become wise"

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Your Taste in Music:


80's Rock: Medium Influence
90's Alternative: Medium Influence
Classic Rock: Medium Influence
80's Alternative: Low Influence
80's Pop: Low Influence
90's Pop: Low Influence
90's R&B: Low Influence
Adult Alternative: Low Influence
Dance: Low Influence
Hair Bands: Low Influence
Progressive Rock: Low Influence



Glad that http://www.livejournal.com/users/ingridiana/ has gotton round to adding me to her friends list.. I've known her a long time & she writes a good blog :D

One thing I did want to mention is that the ASA has had to withdraw rulings against the soil association that they could not claim organic food was better.

Under overwhelming evidence the ASA had to concede a number (22) of points..

THIS press release was issued earlier this month.

The Committee on Advertising Practice has approved a range of statements that companies can use to promote the many benefits of organic food and farming. The statements acknowledge that organic food and farming is beneficial to human health, animal welfare and wildlife. They have been accepted by the Committee on Advertising Practice (CAP) for use in advertisements, in promotional leaflets and as part of on-pack sales promotions such as a prize competitions or ‘buy one, get one free’ offers. The CAP is responsible for providing copy advice to companies to ensure that they comply with industry guidelines.

Among the 22 statements approved are:

· No system of farming has higher levels of animal welfare standards than organic farms working to Soil Association standards

· No food has higher amounts of beneficial minerals, essential amino acids and vitamins than organic food

· The best method of reducing exposure to potentially harmful pesticides would be to consume organically grown food, where their use is avoided

· Eating organic food allows people to avoid hydrogenated fats completely.

The statements were cleared by the CAP following months of research by the Soil Association. In the last few years, a number of complaints have been made to the ASA about claims relating to organic food, some of which have been upheld. The relative lack of research on organic compared to non-organic farming and food over the last 50 years means there are some gaps in information, although more research is now being done. In order to clarify what can be said in relation to the health and wider benefits of organic food and farming, the Soil Association produced a dossier of existing evidence to support the claims that were subsequently approved by the CAP.

Martin Cottingham, the Soil Association’s Marketing Director said, “There is strong evidence that organic food is good for health and the environment, and companies need to be confident that they can communicate these benefits to their customers, without fear of reprisal. The Soil Association hopes that the research work we have done will pave the way to a more positive relationship between the organic movement and the ASA and CAP.

“More research results are emerging all the time: just recently scientists found higher levels of Vitamin E, Vitamin A, anti-oxidants and omega 3 essential fatty acids in organic milk. We will continue to provide new information to the ASA. Most people who eat organic food are clear that there are real health benefits which we want to see reflected in due course when organic products are sold.”

The accepted quotes are available in the document “The Quality and benefits of organic food – what we can say” which is available from http://www.soilassociation.org/web/sa/saweb.nsf/librarytitles/1B5BA.HTMl

The CAP has stressed that these statements do not appear to contravene the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) but that this advice in no way affects the advertiser's obligation to ensure that the marketing is legal. The CAP also says that "marketers should be aware that they may have obligations under statutory, voluntary or other codes; this opinion is given by the CAP Executive and does not bind the Committee of Advertising Practice, or any of its advisory panels, or the Advertising Standards Authority; marketers undertake responsibility for the factual accuracy of the marketing communication and agree to provide substantiation immediately if asked to do so by the ASA or CAP”.

Ends


Given the way organics are produced its unsurprising they've been found to be nutritionally denser.

Various other stuff I could write but I'm tired as hell so... Adios

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yeah, yeah, took me long enough ;D
I'm good at writing in the blog, just not good at the "technical" stuff, like keeping up to date with my user profile, also I havn't been checking my email as often, but I did add you as soon as I read it...

Sorry, rambling. Thanks for the kind words. btw you've inspired me! since adding you to my list I've been updating my blog more often...let me know if the quality goes down the more I write won't you?! ;)

Great News about the Soil Association

(oh and to get a link like this:ingridiana go here. (I don't know how to stop it showing you the end result and not the code!)

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